Kim Kardashian went all out for the most recent Skims bra marketing campaign. The TV personality tapped a few of Hollywood’s biggest names to celebrity in an ad that celebrates “individuality and confidence.”
In the marketing campaign, which introduced on Tuesday, September 20, Brooke Shields, Chelsea Handler, Cassie, Juliette Lewis and more modeled the label’s “whole gadget of shaping solutions,” including designs that supply a spice up, give a boost to and comfort. The new set of intimates drops on Tuesday, September 27.
Shields, 57, wowed in an underwire bra paired with sheer shapewear in a smooth brown hue. Handler, 47, is noticed rocking a nude-colored bustier and coordinating lingerie. Lewis, 49, unveiled a continuing choice in deep gray. The Yellowjackets famous person additionally posed in a beige sports bra and matching leggings. Meanwhile, Cassie, 36, dazzled in a coffee-colored set.
Singer Becky G and Pose actress Indya Moore are also featured in the marketing campaign alongside 50 everyday girls “with distinctive personalities and diverse backgrounds,” the click liberate learn.
In addition to posing for the pictures, the ladies filmed a promotional video, in which they speak about their self-love trips.
“I might duct tape them down ahead of I went to college,” Handler stated of her breasts, including: “It took me till I was about forty to in point of fact needless to say my boobs are superior.” Cassie echoed similar sentiments, expressing: “I don’t love my boobs for the best way they look, but I really like that I was able to feed my children.”
Speaking in regards to the campaign, Kardashian, 41, said in the discharge that she desires “all girls to feel comfy in their bras, but more importantly, assured.”
She added: “This is Skims largest marketing campaign but, and I couldn’t be more honored to have worked with the fantastic ladies who introduced it to existence. Confidence stars within, and with this campaign, we're bringing all ladies in combination to rejoice all our bodies and individuality.”
The reality star introduced Skims in 2019. The logo began out focusing on undergarments, however has since expanded to provide dresses, pajamas, loungewear, swimsuits, shoes and appears for males.
Earlier this year, Skims doubled its valuation to $3.2 billion after raising $240 million in a new funding spherical. The announcement, which was first reported by Bloomberg, used to be made on January 27.
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The information followed the April 2021 document that Skims was valued at $1.6 billion. According to Bloomberg, the brand is handiest continuing to develop with a projection of $400 million in gross sales this 12 months.
Scroll down to see the beautiful marketing campaign photos:
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