Put your flat iron down and grab a chic hair accent! Since Emi Jay’s launch in 2009, the label’s colorful, patterned, shiny vegan leather-based and vintage dressmaker scarf scrunchies were spotted on Kylie Jenner, Hailey Bieber, Sofia Richie and Gigi Hadid and their elastic hair ties have been worn by way of Jennifer Aniston, Jessica Alba and Sarah Jessica Parker.

“Our pieces are unique, airy, easily feminine, easy and timeless,” cofounder Julianne Goldmark tells Stylish. 

“They are for the girl operating out the door to catch a exercise magnificence and for the woman spending hours in a board assembly. They’re made to be worn at each and every moment of the day — to the seashore, place of work, dinner, wherever!”

Because in their versatility and ability to make a fashion observation without reference to the instance, it’s no wonder why It-Girls received’t leave the house with out considered one of them of their hair or on their wrist.

“What’s so amusing about our equipment is that you can really dress them up or get dressed them down. You can put on Levi’s and a tee and a stunning vegan leather-based scrunchie and your outfit is instantly increased. It simply at all times adds a special little something,” Goldmark says.

Not to mention, they offer a very easy coiffure for the ones of Us who have a onerous time striking down sizzling tools and can help sustain dent-free hair upon getting a blowout. 

“Growing up, I was truly into dressed in makeup and having my hair perfectly directly or blown out. I wouldn’t cross to faculty without foundation on ever. I’ve unquestionably realized that much less is more and embraced effortless hair and minimal makeup. I really like just clean dewy pores and skin and a messy bun,” she explains.  

To nail the very best look now, Goldmark is determined by scrunchies and claw clips with a low or twisted bun, Philip B. Rejuvenating Oil, Summer Friday’s Lip Butter Balm and Frankies Bikinis Glow Moisturizer paired with cute sweats, a child tee or a girly dress and sneakers.

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As for what’s next for the emblem: “I indubitably check out to watch shows and pattern forecast,” the entrepreneur shares. “I am getting a lot of inspiration from brands like Jacquemus and Bottega Veneta, especially when it comes to colour palettes. … We have a lot of adorable accessories dropping in the following few months that I’m fascinated about, and are working on some imaginable hair products that will help with styling.“ 

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