Feel-good movies for all! After a long time of being the ruler of vacation movies, Hallmark Channel discovered itself competing for Christmas viewership at the hands of Great American Media.

When former CEO of Hallmark Media (Hallmark Channel’s mum or dad company) Bill Abbott bought GAC Media, at first Great American Country, in June 2021, the landscape of cheerful seasonal films changed. (He later changed the name to Great American Media.)

In fact, Hallmark has now discovered itself battling to see which of its stars will push the logo ahead and which ones will jump ship for Great American Media — which has two channels, Great American Family and Great American Living.

One month after Great American Media introduced its two channels, the primary hit to the Hallmark roster got here in the type of Danica McKellar signing a multi-picture deal with the competition.

“Danica is a world-class ability who is among TV’s most liked and enduring stars,” Abbott mentioned in an October 2021 press unencumber. “Her mixture of creativity and passion is 2nd to none, and I am delighted to have her join GAC’s close-knit circle of relatives.”

While some other Hallmark stars joined McKellar in Great American Media’s holiday lineup all over the autumn and wintry weather of 2021, it wasn’t till early 2022 that Hallmark Media started making moves of its own.

Hallmark’s father or mother company introduced in February 2022 that it cemented a maintain Lacey Chabert, who's the famous person of certainly one of Hallmark Movies & Mysteries franchises, signaling that they weren’t backing down from Great American Media’s battle over talent.

“Lacey’s warmth, skill, relatability, and artistic sensibilities have endeared her to millions of Hallmark viewers for greater than ten years, making her one in every of our most in-demand stars,” EVP of programming at Hallmark Media, Lisa Hamilton Daly, said in a press release. “In addition to shining on screen, Lacey is a prolific behind-the-scenes creative spouse, developing and govt generating a lot of our highest-quality, most-beloved projects of all time.”

Hallmark Channel fans, on the other hand, didn’t see it coming when two months later, Candace Cameron Bure introduced that she was once switching to Great American Media. The Aurora Teagarden Mysteries star had been in 18 of the mysteries motion pictures for the network and used to be dubbed the “Queen of Christmas” for her holiday paintings ahead of her departure.

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“I make them as a result of I really like them,” Cameron Bure exclusively told Us Weekly in November 2021 forward of the release of her ultimate holiday movie for Hallmark. “And I do know that the audience that watch them actually love them, and so they imply one thing to them.”

Scroll down to see which of your favourite Hallmark Channel and Great American Media stars stand with their respective networks:

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