The time has after all come! Selena Gomez introduced her highly expected Rare Beauty line on Thursday, September 3 — and it’s even higher than we imagined.
The assortment is made up of 20 light pink-packaged merchandise — such a lot of, that it’s divided into 4 main classes: face, lips, eyes and gear. The spectacular lineup ranges from 48 sun shades of foundation and concealer to liquid blush and highlighter.
Think that’s so much? Well, the road additionally contains eight sun shades of Soft Pinch Liquid Blush, 8 sunglasses of With Gratitude Dewy Lip Balm and 12 different Lip Soufflé Matte Lip Cream hues. To make the endless options even more thrilling, all the products have feel-good coloration names like Grateful, Thankful and Blessed.
Prices range from $Five for a fill up of face blotting sheets to $29 for basis. Gomez’s fans are serious about the collection’s price point. “Rare Beauty is reasonably priced and so up my alley,” one person tweeted. “I really like Selena. She killed it.” Another wrote, “All of Rare Beauty is so reasonably priced omg I will be able to not wait to order.”
“I’m so excited to liberate beauty merchandise that not best really feel nice, but additionally celebrate what makes each and every folks rare,” said Gomez in a press statement in time with the release. “These merchandise aren’t about being any individual else, it’s about being who you might be, whether that’s rocking a full face of bold make-up or slightly any make-up at all.”
“Makeup is something to revel in, it’s now not something you wish to have,” she added. “I need each person to feel stunning exactly as they're.”
The 28-year-old’s been teasing enthusiasts with the cosmetics line for months now, after saying it for the primary time again in February. She filed a trademark for the logo in July 2019.
Ahead of the emblem’s launch in July, the Disney Channel alum introduced enthusiasts to her give-back initiative: The Rare Beauty fund. Its goal is to assist individuals in underprivileged communities acquire get admission to to psychological health products and services and beef up. 1 p.c of all sales will likely be donated to these efforts and the brand pledged to donate $100 million over the next ten years.
Keep scrolling for a have a look at the line, which is to be had now at the brand’s website!
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