Siegelman Stable, a streetwear brand with an extended historical past, is returning to its roots this yr. The brand’s Spring 2024 assortment will feature a complete racing tracksuit, or “colors,” which will be on show at a pop-up in New York City this week.
Worn by means of celebs like Gunna, Future, Travis Kelce, and Post Malone, Siegelman Stable is favorite for some of the international’s most renowned musicians and athletes, and has a singular starting place story. The Siegelman Stable, initially a racing-horse stable based via Robert Siegelman in 1982, was resurrected as an equestrian-themed streetwear brand through his son Max in 2020.
“We’re recreating my dad’s actual tracksuit, recreating the nostalgic style of the 1980s,” Max Siegelman mentioned in a contemporary statement. He went on to describe younger recollections of his father, who would work from sooner than break of day, dressed in dark purple, military, and gold, the stable’s signature colours. He would additionally deliver non-drivers, including youngsters with most cancers and other illnesses, to the stable to interact with the horses.
The fashion brand continues Robert Siegelman’s legacy through donating a portion of its gross sales proceeds to equine treatment techniques, and is also dedicated to sustainable production.
“As all the time, we proudly make all of our pieces in the U.S., making sure a more moral and sustainable manufacturing procedure,” Max Siegelman stated.
The new tracksuit is constructed from a heavyweight cotton twill in darkish military, pink and gold. The pants are darkish army with purple piping down the side seam, and the includes a stylish cropped silhouette, with Siegelman “S” crests on each shoulders.
The brand may even debut a variety of different types on the pop-up, which is being hosted in collaboration with Shopify NY. Fans of the brand might be offered to a new darkish military and off-white colorway for the main collection, two t-shirt designs printed on BCI cotton, which might be unique to the pop-up, and a brand new cropped t-shirt.
“Any time we’re ready to do an in-person activation, it’s an excellent opportunity to touch our neighborhood in a extra tangible approach — giving new customers the chance to enjoy Siegelman Stable, and touch the clothing for themselves,” Siegelman stated.
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Of the collaboration with Shopify, Siegelman persisted, “Having Shopify as a partner for this pop-up is simply the visible facet of our Shopify partnership. Shopify is our partner 24/7/365; they’re the middle floor between us and our shoppers. I’m so excited about our newest enterprise, because Shopify has unlocked the opportunity for us to move past e-commerce and produce to existence an ‘Off Track Betting’ concept for the primary time ever for the brand at Shopify NY.”
Fans can purchase the brand new Siegelman Stable tracksuit and different new items from the Spring assortment on the pop-up from May 10–12 at 131 Greene Street in Manhattan.
TMX contributed to this tale.
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